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TURF is a statistical model that can used to answer questions like:
Where should we place ads to reach the widest possible audience?
What kind of market-share will we gain if we add a new line to our model?It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis. With SurveyAnalytics any Multiple Choice/Multiple Answer question can be analyzed using TURF. The TURF Simulator calculates Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option.
SurveyAnalytics conducts surveys on a regular basis to find out what kind of information our users are looking for when they initially come to our site. One of the questions in a Popup Survey is the following:
Analysis - Choose the options (Answers) that you would like to calculate the REACH for and then click on Calculate Unduplicated Reach This will give you the Reach % or market share for those options. Use this option to calculate the Unduplicated reach for a set of alternatives.
Simulator - If you would like the TURF Simulator to run through Every Possible Combination and present you with the optimal REACH for a limited set of choices click on Simulator
Price Modeling - With this option, you can assign a "Cost" or a "Price" for each of the options, and also specify a "Budget". The Price Modeling Simulator will Simulate Every Possible combination for the given Simulation Count that falls within the budget, and give you optimum configurations for the maximum reach.
Line Optimization - With this option, if you have a Minimum Reach % that you need to achieve, and would like to find out the the cheapest alternative for that within given Simulation Count.